If you’ve ever left a meeting thinking, “That was a total waste of time,” you’re not alone. Meetings often drag on without clear direction, leaving people frustrated and wondering why they showed up in the first place. But what if meetings could be different? What if they were not only productive but even fun? Sounds impossible, right? Until now.

Design Thinking is a creative approach to solving problems by focusing on people’s needs. It’s a process that helps companies create innovative solutions by putting users at the center of the design. The five key stages—Empathize, Define, Ideate, Prototype, and Test—encourage companies to understand their customers deeply, come up with fresh ideas, and continuously improve their products. Big companies like Apple, IBM, AirBnB, and Ford have successfully used Design Thinking to create products and services that not only look good but also solve real problems for people. If you want to drive innovation and build solutions that matter, Design Thinking is the way to go.

When sales and marketing teams aren’t on the same page, businesses suffer from lost revenue and disjointed customer experiences. But when these teams align under a clear, unified message, they transform into a focused, customer-driven powerhouse. At Applied Storytelling, we use the StoryBrand framework to help businesses become confident market leaders with compelling stories that attract and retain loyal customers.

Customers are bombarded with messages, making it hard for your brand to stand out. StoryBrand’s proven framework is the solution, helping you clarify your message and connect deeply with customers. Keep reading and learn how this approach leads to lasting brand loyalty and inspires action.

Do you want a high-paying writing job but struggle to find one that combines creativity with real influence? Copywriting is an in-demand writing career that focuses on crafting persuasive messages to turn readers into customers, making it one of the best-paying options in the industry. Mastering these skills can lead to steady, high-paying work across industries, from technology to health. Read on to find out how to launch your copywriting career and make a lasting impact.

Creating a memorable, Michelin-level experience might take extra effort, but the payoff is a brand that customers don’t just remember but cherish. If you’re in business to make an impact, start by delivering unreasonable hospitality—because that’s what makes all the difference.

Many brands have a hard time talking about what they do. Clarify your message using the StoryBrand framework so you don’t have to struggle to explain your value—making it easy for customers to understand why they need you.

At Applied Storytelling, we know that becoming a StoryBrand Certified Guide is a big decision. Our team is here to answer any questions you have and help you figure out if certification is the right choice. If you want to learn more about how this certification could help your career, or if you’re just curious about the process, reach out! We’re here to help you explore your options and see if StoryBrand certification aligns with your goals.

If you want to connect with your audience, stand out from competitors, and create a brand story that people remember, an in-person StoryBrand workshop is the best way to get there. We’ll work with you and your team to develop a message that aligns with your values, resonates with your audience, and inspires action.