case studies
a few, but powerful examples:
I AM Audio
Your Ears. But Happier.
Experience unbeatable sound and comfort with headphones that move with your lifestyle.
Role
Message strategist, copywriter, website developer
Project Description
Revamping I AM Audio’s retail messaging with Apple-esque clarity and simplicity.
Most retail brands spend too much time talking about themselves leaving the consumer questioning if the product can actually help them.
We led the transformation of I AM Audio’s digital brand experience, positioning them as a better alternative to other over-priced options, effectively setting the tone for quality sound and comfort without breaking the bank.
Through this, we developed a new website, layout with sales copy designed to convert, published blog articles, effectively elevating discovery and conversion.
Naval Systems, Inc.
Data Driven By The Warfighter
Role
Messaging work, copywriter, graphic designer
Project Description
Modernizing Naval Systems, Inc. (NSI) communication with Silicon Valley sophistication.
The defense industry often relies on tradition-heavy, institutional messaging creating distance between a company’s capabilities and the needs of its customer. That was the case with Naval Systems, Inc., whose brochures were technically accurate but visually outdated and strategically misaligned with modern buyer expectations.
We helped NSI overhaul their external communications across several arms of the business, infusing each with Silicone Valley tones, clean design, and customer-centric messaging.
Through this engagement, we rewrote and redesigned NSI’s suite of brochures, translating complex offerings into sleek, digestible narratives tailored to each product’s audience. The result was a unified brand presence that feels modern, confident, and mission-ready without sacrificing the technical rigor NSI is known for.
Docking Bay 94
A RV Hipcamp spot for travelers, nomads, or just on vacation.
Role
Message strategist, copywriter, graphic designer, website developer
Project Description
Giving Docking Bay 94 the adventure-ready presence it deserves.
Most campsite listings bury the experience in clunky layouts and vague descriptions, leaving potential guests unsure of what they’re really booking. Docking Bay 94, an urban RV campsite hosted by The Overland Portal in Altadena, had all the ingredients of a great stay but lacked a compelling digital presence to match.
We clarified the core offer, developed clear, benefit-driven copy, and built a visually rich landing page that gave visitors an immersive look at the site before directing them to book through Hipcamp. With a strong emphasis on photography and simplicity, the page tapped into what adventure seekers actually wanted: a clear, beautiful glimpse of the space before hitting “reserve.”
The result was a surge in reservations that consistently filled the campsite three weeks out of every month and eventually helped make Docking Bay 94 one of Hipcamp’s most popular RV spots in the Los Angeles area.
